About Us

   
   

Our History

S. Bellara Diamonds, Inc. is a family-owned and operated business established in 1965. For the last 45 years, we have made a name for ourselves in the diamond industry, serving the trade with diamonds of all shapes, sizes, and quality. For the last five years, we have offered our retail clients the opportunity to purchase customized diamond jewelry at wholesale prices as well. With offices in New York, London and Mumbai, we are truly a global company with a high reputation for consistently delivering quality products in an honest manner. We are proud of our reputation in the business and are thankful to our clients for their loyalty through the years.


Our Diamonds

We carry a huge inventory of GIA-certified diamonds in all sizes, shapes, colors, and clarities. Because we are wholesale diamond dealers, we stand behind our extremely competitive pricing. Our history in the business offers us expertise in all aspects of diamonds. When you contact us about a diamond, you will be speaking to a Graduate of the Gemological Institute of America - a diamond expert who is eager to share knowledge about the beauty, rarity, and technical specifications of stones, as well as guidance about value and pricing.

Using our own diamonds in our jewelry allows us to have complete control over the quality of each stone we select for the piece. It also allows us to offer the absolute best pricing to our clients and gives them the peace of mind that they are buying direct from a reputable company with a strong history in the business.

All of our diamonds from large engagement-size diamonds to the smallest of side stones are Conflict-free. This is clearly stated on every invoice we produce.


Our Philosophy

Our philosophy is creating informed purchases in a relaxed setting. We believe that clients are happiest when they are invited to view diamonds in an intimate setting and have the opportunity to take their time in understanding the diamonds they are looking at. Our goal is to sit down with, understand, and educate our clients. An informed decision makes for a great purchase. It is enough for our clients to simply leave happy - we want them to tell their friends and family what a great experience they had with S. Bellara and feel confident that they selected an exceptional diamond.

We also believe hat jewelry should be personal rather than mass produced. Each of our fine jewelry pieces is made custom specifically for each client based on their style, preferences, and budget. All of our jewelry creations are designed and manufactured by us, here in New York. We pride ourselves on the quality and crafsmanship of our work and stand behind every piece we create.

From the selection of the finest quality diamonds, to the precision setting of each stone, to the final polishing & finishing stages, quality is our highest priority.   Using our own diamonds allows us to keep quality high and costs low in our to deliver real value to our clients.